Donating stool isn't just an act of kindness; it's an opportunity to make a real impact on lives while boosting your income. However, getting people on board meant conquering the initial hesitation that often comes with the territory. Enter Poop with Purpose. The campaign for Finch Therapeutics had to strike a balance between enthusiasm and clarity about the rigorous health screening every donor undergoes. Enter our "Purpose-Driven Donations" initiative, a captivating and thought-provoking approach that turns a seemingly ordinary act into an extraordinary one.