es·sence/ˈesəns/noun
the intrinsic nature or indispensable quality of something, especially something abstract, that determines its character.

Design for me is a balance of ambiance and emphasis. Grace and direction. To generate an emotional response, while fulfilling a need. The combination of a unique aesthetic, and an ease of understanding creates a lasting presence in one's mind. Essence.

I'm Matt, an art director and multidisciplinary designer based in Boston with a BFA in Graphic Design from Massachusetts College of Art & Design. I have been working in brand, web, motion and advertising for over 12 years.